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GROUND RESEARCH LAB
UAE WINTER SPORT FEDERATION
Boundaries exist only in your mind. Your path is where you decide to pave it.
Project essence: what makes it unique?
Idea: to show how champions of winter sports are born in a country with +40 °C temperatures.
The first film to reveal the technological and human aspects of «winter projects» in the desert
Focus on motivating youth — this is not a story about climate, but about willpower.
MAIN GOAL: to inspire the audience to overcome stereotypes.
Visual references
Watchmen | World Sports Games
POLO OLYMPICS 2020
Liu Brothers X Olylmpics X Beijing 2022
Why is this relevant?
For the UAE:
- strengthening the country’s image as a center of sports innovation
- promoting domestic tourism (Ski Dubai, etc.).
For global audience:
- an example of how technology breaks natural limitations
- inspiration for regions with hot climates.
For youth:
- breaking the stereotype «this is not for us»
- showcasing real heroes — peers of the viewers.
Film heroes: who will tell the story?
Young athletes (16–25 years old):
Figure skaters, hockey players, skiers — first in their disciplines in the UAE
Stories about doubts, falls, and first victories.
Figure skaters, hockey players, skiers — first in their disciplines in the UAE
Stories about doubts, falls, and first victories.
Engineers and technologists:
Creators of artificial snow and ice systems
Insight into the «kitchen» of winter oases
Creators of artificial snow and ice systems
Insight into the «kitchen» of winter oases
Coaches and mentors:
How they adapt methods for desert climate
Philosophy: «Don’t wait for winter — create it yourself»
How they adapt methods for desert climate
Philosophy: «Don’t wait for winter — create it yourself»
Target audience and distribution channels
Primary audience:
Secondary audience:
Channels:
- youth aged 16–30 in the UAE and region;
- sports and self‑development enthusiasts.
Secondary audience:
- tourists interested in innovations;
- sports federations in hot climate countries.
Channels:
- streaming platforms (Netflix, YouTube Originals);
- travel and sports TV channels;
- documentary film festivals.
What is needed for execution?
Project timeline
Pre-Production
20 of December 2025 - 10 of January 2026
What is included:
- concept development
- interviews with heroes
- subject research
- shooting plan development
Production
15th of January 2026 - 18th of February 2026
What is included:
What is included:
- x2 shooting days in SkiDubai on the slope with freestyle team and alpine skiers
- x2 shooting days in the rink with hockey team
- x1 shooting days in the rink with figure skaters
- x1 shooting days in the rink with short trek runners
- x3 interview shooting days in the studio
- x2 shooting days for lifestyle content with athletes
- x11 days on the olympics with alpine skiers
Post-Production
20th of January 2026 - 10th of March 2026
What is included:
- one full documentary about the whole UAE Winter Sport National team (10-20 minutes)
- short teaser for all sports: skiing, snowboarding, ice skating, hockey, short trek (up to 1 minutes)
- short teasers for each individual sports (up to 30 seconds)
- short videos for the UAE winter sport sport federation and individual federation social medias + news channels (up to 10 videos)
- BTS content of production for social media
Why will this work?
Strengths:
Potential:
- unique topic + relevant message;
- visual power (contrast of desert and snow);
- social significance (motivating youth).
Potential:
- franchise (series about other «impossible» projects in the UAE);
- licensing content for schools and sports clubs.
This film is not about sports. It’s about how one choice can change the rules of the game
The Olympics as Part of Every Athlete’s Personal Story
«Striving for Excellence — Every Day»
- It’s not about waiting for the perfect moment, but training regularly even when motivation is low.
- Not settling for «good enough», but seeking ways to improve by 1 %.
- Treating mistakes as fuel for growth: every failure is not a setback, but a lesson.
- Continuously pushing boundaries: today you master a new element, tomorrow you make it more challenging.
«Friendship Across Borders»
- Supporting teammates even when competing for the same spot on the roster.
- Respecting opponents: acknowledging their strength makes your victory more meaningful.
- The international brotherhood of sport: a universal language of gestures, smiles, and shared goals that all athletes understand.
- Helping newcomers: sharing experience multiplies the strength of the community.
«Respect for the Challenge»
- Stepping up to compete even when you’re scared or in pain.
- Accepting the conditions: instead of complaining about «unfair rules», finding ways to play by them better than others.
- Playing fair: a victory gained dishonestly brings no true satisfaction.
- Knowing how to lose: acknowledging defeat, learning from it, and coming back stronger.
«The Olympics aren’t just about medals. It’s about how we overcome ourselves here and now».
The Olympics become part of your story not when you put on the national team uniform, but when you accept the challenge — in the gym, on the slope, in everyday life. This is a journey where the main competition isn’t with others, but with yourself.
Contacts
GROUND RESEARCH LAB